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New Gabby’s Dollhouse Balloon to Appear in 98th Macy’s Thanksgiving Day Parade

Hi everyone!

A new Gabby’s Dollhouse balloon will appear in the 98th Macy’s Thanksgiving Day Parade on November 28th, 2024! The balloon will feature and her stuffed animal friend Pandy Paws as they take flight.

Here is the video announcement, followed by the press release and concept art from DreamWorks Animation and Universal Pictures.

NEW YORK, NY – OCTOBER 30, 2024 – DreamWorks Animation and Universal Pictures are set to kick off a cat-tastic holiday season with the first-ever Gabby’s Dollhouse balloon to be featured in the 98th Macy’s Thanksgiving Day Parade® on Thursday, November 28. That’s right…with a pinch on her left, and a pinch, pinch on her right, Gabby is grabbing Pandy’s hand and taking flight. The new balloon features Gabby and her best stuffed animal friend Pandy Paws ready to soar through the New York skies. 

From DreamWorks’ hugely popular Netflix series, Gabby is a young girl who adores cats, cooking, crafting and being with her friends. She is positive, determined, embraces imperfection and celebrates mistakes, turning them into opportunities for growth, true to her signature catchphrases “I failed…FANTASTICALLY!!” and “I can’t do it…YET!”

Gabby's Dollhouse Balloon Coming to the 98th Thanksgiving Day Parade

“Since 1924, the Macy’s Thanksgiving Day Parade has featured entertainment’s most exciting and recognizable characters, which is why we’re delighted to welcome Gabby and Pandy Paws to this year’s fantastic lineup,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “This Thanksgiving, fans across the country, along with enthusiastic crowds in New York City, will be excited to see Gabby take flight and spread positivity, joy, and of course, holiday cheer in this year’s Parade.”

“Every year, NBCUniversal looks forward to kicking off the holiday season with the Macy’s Thanksgiving Day Parade,” said David O’Connor, President, Franchise Management & Brand Strategy, NBCUniversal. “Gabby’s Dollhouse is one of the fastest growing preschool brands around the globe, and we are so excited Gabby is joining this year’s parade lineup. We can’t wait for her and Pandy to soar through the streets of New York City and into homes across the country.”

Gabby's Dollhouse Balloon Coming to the 98th Annual Macy's Thanksgiving Day Parade

“I am so excited to see the Gabby’s Dollhouse balloon debuting in this year’s Macy’s Thanksgiving Day Parade,” said Laila Lockhart Kraner, star of Gabby’s Dollhouse. “When I started on the series I never imagined I’d one day see a Gabby balloon taking to the skies. On the show we say ‘It’s time to get tiny’ before jumping into the dollhouse, but this time around it’s time to get huge and I cannot wait!” 

Since its debut, Gabby’s Dollhouse has become a global sensation, enchanting kids around the world with its imaginative blend of live action and animation. The mixed-media preschool series is known for its colorful, animated world filled with adorable cat characters that live inside Gabby’s dollhouse. The show, created by Traci Paige Johnson and Jennifer Twomey, has been a top 10 TV series in 63 countries and recently premiered its milestone Season 10 on Netflix.

The series has inspired an award-winning toy line, books, apparel, home decor, and more. Additionally, Gabby’s Dollhouse has expanded through Universal Destinations & Experiences theme parks, global fan experiences, and live events, with even more exciting adventures on the horizon — including Gabby’s Dollhouse: The Movie, heading to theaters September 26, 2025.

The 98th Macy’s Thanksgiving Day Parade will air Thursday, November 28, on NBC and stream on Peacock. Check local listings for details. For more information, visit macys.com/parade. Follow @macys and @gabbysdollhouse on social media to stay up to date and join the conversation using #MacysParade.

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